Going Once...Going Twice..
SOLD for less than 2 Rupees!

See how data brokers trade in your
personal information.

You are your Digital Self

Your digital identity is the sum of every interaction you have on the internet. From the information you share with your friends and netizens, to what you consume off it. General or personal. Innocuous or sensitive. Willingly or unwillingly. In real life, you get to decide whom you choose to share your information with. You determine the terms and conditions of that relationship, when you lock that door, you enjoy privacy on your terms.

So why should your privacy be compromised online?

On the internet the odds may not always be in your favour

But you can take action!


Start here to #ReclaimYourPrivacy

Here are 5 simple things you can do immediately


Stop Google from storing your data:

  • Go to your myactivity.google.com
  • Click on Location History
  • Either click on auto-delete and set it to 3 months (recommended), or turn it off entirely

Stop your phone from storing your data (Android):

  • Go to Settings > Location > Google Location History>Switch Location off

Stop your phone from storing your data (iPhone):

  • In Settings, go to Privacy
  • Select "Location Services"
  • Scroll through your applications to understand which ones are collecting location data
  • To turn off location access to a specific application, select the app, then select "Never"

iOS 14 allows you to share your general location, instead of your precise location. Enable this by going to Settings > Privacy > Location Services and then check the settings for apps that have access to your location.

If you have an Android device, open the Settings app:

  • Tap Apps & Notifications
  • Tap the app you want to update
  • Tap Permissions

Choose which permissions you want the app to have, like Camera or Phone

If you have an iOS device:

  • Open the Settings
  • Tap Privacy to see all available permissions
  • Tap on any entry to see the apps granted those permissions
  • Disable any permissions that are not needed


  • Go to myactivity.google.com (sign-in, if needed)
  • On the left panel, click on “Other Google Activity”
  • Scroll down to Google Ad Settings, which is under “Other Activity”
  • Click on “Manage Ads Settings”
  • Turn it off


  • Go to your facebook home page (sign-in, if needed)
  • Search for “privacy shortcuts” and click on the top result
  • Scroll down and click on “See Your Ad Settings”, in the ‘Ad Preferences’ Section
  • Click on each of the four links under “Manage Data Used to Show You Ads”
  • Turn off all the settings


  • Go to your twitter account (sign-in, if needed)
  • Look for “Settings and Privacy”
    • On desktop - Click on “More” in the panel on the left
    • On phone – click on the three lines on the top-left and scroll down
  • Now click on “Privacy and Safety”
  • Turn off data sharing
    • On desktop - Click on each of the four links under “Data Sharing and Off-Twitter Activity”. Turn off all settings.
    • On phone – scroll down to “Personalisation and data”. Click on it, and turn it all off.
Join the conversaction